We can consider it is a tool used to generate and maintain demand, relevance, repute, and competition. Marketing refers to any actions/efforts taken to attract customers to the company, company’s products, or services and persuade them to buy the same. Though the duties of a marketing manager may vary widely depending on the size and nature of an organization, he/she is responsible for creating awareness about the brand, evaluating market demand, organizing and managing campaigns, promoting products/services, brand development, and positioning, planning and executing marketing strategies, etc. The person has to lead the marketing efforts for a business. Simply put, a marketing manager is a person who oversees the marketing aspect of a business. Let’s explore more about the responsibilities of a marketing manager, how to become a marketing manager, and what are skills required to become a marketing manager. With great demand, surely there comes competition, obviously, and it is indeed essential for anyone aspiring to build a career in marketing management to have a clear understanding of what is marketing, marketing management, and what kind of a person can become the best marketing manager. Aspirants with good leadership and marketing manager skills can have bright career prospects. Marketing management is an in-demand field. The term “marketing” covers a lot of different activities, and marketing professionals need to understand the role, and possess key marketing manager skills, and responsibilities to be a good fit. It is not just about advertising, rather, it comprises several facets, including research, promotion, product design, and sales. Marketing is about getting your product known to the audience and understanding the needs of customers. Most aspects of every business depend on successful marketing.
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